Mister Baby is a historic Italian brand that for over 50 years has pledged its care towards early childhood, to accompany mothers and children during growth. This brand has always been synonymous with careful research and innovation, as Mister Baby products have been developed and tested in collaboration with leading scientific facilities to ensure the highest quality and safety.
The constant attention to research and development has led to the registration of several patented innovations, with acknowledgements of value that have enabled the company to forge increasingly important partnerships with prestigious research centres to offer cutting-edge products to parents in terms of materials and technology able to improve the daily lives of children.
In 2014, Mister Baby became part of
the Coswell world, a dynamic and innovative "Italian family company"
that pursues sustainable development in harmony with the environment and society.
To fuel a re-launch and to infuse strength into a brand having the same passion for innovation, Coswell immediately assigned a team of proven baby care experts to Mister Baby, thus creating the Advance Research Center.